Thomas McCune, AIA, MBA
CEO/Senior Consultant

If you have worked in the corporate world for any length of time, you have encountered at least one important project that was never implemented because you couldn't get the money. Usually, it is the finance organization that is the "gatekeeper" to the corporate treasury. The most successful corporate architects have learned to get the money they need by using some of the 10 concepts presented below:

1. To a financial officer, EVERYTHING is financial
2. Learn the CFO's language
3. Learn where you fit in the CFO's frame of reference
4. Learn the time value of money
5. If it's an expense, eliminate it. If you can't eliminate it, minimize it
6. If it's an investment, maximize the return on it
7. Cash is king
8. Hedge all risks
9. Don't ignore politics
10. Emphasize the corporation's welfare, not one division's.

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